Our Story
![CANINE CULTURE STORY](http://caninecultureuk.com/cdn/shop/files/Understanding_Your_Dog_s_Incredible_Sense_of_Smell_2_63bbc7ce-5fcb-4a53-9a5a-0bb087741111.webp?v=1715343272&width=1920)
2020
In the Beginning
I (Dylan - CEO) started Canine Culture during Covid-19.
Everything at the time was closed, I had moved away from home for university, which was all online.
I was lonely, and missing my dog, Lottie the Rottie.
I didn't just miss Lottie, I missed dogs, and being around them. So, I started Canine Culture.
![CANINE CULTURE STORY](http://caninecultureuk.com/cdn/shop/files/Understanding_Your_Dog_s_Incredible_Sense_of_Smell_3_7041f4e8-9197-4a95-b334-a1f5d365be86.webp?v=1715343707&width=2400)
2021
Canine In Covid
I started engaging online with other dog owners and re-sharing videos orientated around dogs. And during Covid, we really started to grow.
But I knew I wanted to build something more from Canine Culture. I wanted to have more of an impact.
![CANINE CULTURE STORY](http://caninecultureuk.com/cdn/shop/files/Personalized_Dog_Harness_Reflective_With_Safety_Handle_-_Canine_Culture_6.webp?v=1715343947&width=800)
2022
Our First Products
At the end of 2022, we started to announce our first products, like our Personalized Dog Harness and Canine Collar.
But it wasn't easy transitioning to a brand. We've had to learn a lot of new things. As most of the things we tried didn't work.
![CANINE CULTURE STORY](http://caninecultureuk.com/cdn/shop/files/How_To_Bond_With_My_Dog_1_0b34439b-6ceb-4a41-88c5-888900b5076b.webp?v=1715343985&width=2400)
2023
Rebrand of '23
We persevered, however, and 9 months later (end of 2023), we rebranded. And we changed everything.
The goal: to build the best premium dog wear brand.
To make finding the dog equipment, wear and accessories you want and need, easier than ever before, from a brand you know, trust, and love.
![CANINE CULTURE STORY](http://caninecultureuk.com/cdn/shop/files/should_dogs_run_long_distances_3.webp?v=1715344025&width=2400)
2024
Setback of '24
Canine Culture has always re-shared community content. But in March '24, our sharing of community content was reported. Following this, our account with over 20,000 followers, was deactivated.
We now no longer re-share community content but we remain loyal to our community and are keen to rebuild, stronger than ever.