I started engaging online with other dog owners and re-sharing videos orientated around dogs. And during Covid, we really started to grow.

But I knew I wanted to build something more from Canine Culture. I wanted to have more of an impact.

At the end of 2022, we started to announce our first products, like our Personalized Dog Harness and Canine Collar.

But it wasn't easy transitioning to a brand. We've had to learn a lot of new things. As most of the things we tried didn't work.

We persevered, however, and 9 months later (end of 2023), we rebranded. And we changed everything. 

The goal: to build the best premium dog wear brand.

To make finding the dog equipment, wear and accessories you want and need, easier than ever before, from a brand you know, trust, and love.

Canine Culture has always re-shared community content. But in March '24, our sharing of community content was reported. Following this, our account with over 20,000 followers, was deactivated.

We now no longer re-share community content but we remain loyal to our community and are keen to rebuild, stronger than ever.